NIH and Coca-cola: the Dream Team

Just imagine if the Pornography Association of America was the main sponsor of the Miss America pageant! Now imagine Coca-Cola as a major sponsor of a campaign called the Heart Truth organized by the NIH.

this from the blog: Laika’s Med-lib Log: http://tinyurl.com/ygwd7pl 14 03 2010 At Medical and Technology of Joseph Kim, the upcoming Grand Rounds host, I saw the blog post “Need your help on Facebook to get Diet Coke to Donate $50,000 to the Foundation for NIH”.

National Heart Lung and Blood Institute has started a national campaign in the US, The Heart Truth®. They issued a challenge in support of heart health, raising awareness on the fact that heart disease is the #1 killer of women, to identify risk factors and take action to lower them. Diet Coke is one of their corporate-partners, helping to spread the word through visibility on 6.7 billion packages of Diet Coke featuring The Heart Truth and Red Dress symbol. It has also started a Facebook cause: Diet Coke will donate $0.50 for every person that joins the cause and $1.00 for every person that donates $1, for a total donation of up to $50,000!

O.k. Donation Fine, NIH fine, but Coca Cola as a main sponsor to raise awareness against heart disease?? Its almost feels like a tobacco company raising awareness against lung cancer. It is as odd as McDonalds, Lego & Mars preaching online advertising awareness to kids...

You could object that any money to raise awareness is a welcome bonus and that diet coke, unlike normal coke, doesn’t contain any calories. But then you could ask whether diet coke is really healthy… Plus Coca Cola does sell a lot of beverages with loads of sugar, with a possible adverse effect on health, including cardiovascular disease (see below). It looks a lot like hypocrisy to me, meant only to improve the BRAND.

for much more: http://tinyurl.com/ygwd7pl

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