KFC and the Susan G. Komen Foundation

I’m speechless.  More proof that with enough money, you can buy most anybody or any organization.

from the blog Weighty Matters

 

….Susan G. Komen for the Cure is a charity set up in 1982 in memory of breast cancer victim Susan G. Komen. According to their website they’ve raised over $1.5 billion for the fight against breast cancer.

So why would I suggest they don’t understand breast cancer? Simple. For this year’s runs they’ve teamed up with KFC in their, “Buckets for the Cure” campaign. By teaming up with Susan G. Komen for the Cure, KFC is able to advertise their buckets of chicken as a tool in the fight against breast cancer – something that will likely drive sales of deep-fried chicken as well as help with their corporate image. A whole 50 cents from every pink bucket sold will go to Susan G. Komen for the Cure with a minimum KFC contribution of $1 million.

For KFC this is an incredible coup. Not only is this a feel-good cause but they’re likely to make a fortune off of it. KFC hopes to donate $8.5 million to Susan G. Komen for the Cure and by my calculations that’ll mean the sale of 17 million pink buckets of chicken.

17 million pink buckets containing 255 million pieces of deep-fried chicken, and I imagine that along with the 17 million pink buckets KFC will sell at least 34 million medium orders of fries, 17 million orders of gravy and 17 million orders of a KFC “salad”….

much more via Weighty Matters: Susan G. Komen for the Cure doesn’t understand breast cancer..

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