Diet Coke sponsors Heart Truth

Incredible the way that corporations can use their support of health campaigns to get a halo effect. This year has provided an ongoing string of examples: Coca-cola and the American Association of Family Physicians, KFC and the Susan G. Komen Foundation and now Diet Coke and Heart Truth.

With regular connections such as these, do we really need the Onion?

this item is from the National Heart Lung and Blood Institute which is part of the NIH (National Institute of Health)

National Heart Lung and Blood Institute Logo
National Institutes of Health

Diet Coke

Diet Coke continues to help spread The Heart Truth through visibility on 6.7 billion packages of Diet Coke featuring The Heart TruthThe Heart Truth by leading a variety of heart health focused programs including: sponsoring the Red Dress Collection Fashion Show; conducting associate programs at Coca-Cola offices nationwide; and implementing retail programs at CVS, Safeway, Supervalu, Walgreens and other stores. and Red Dress symbol. In 2010, Diet Coke designed limited edition “heart graphic” packages that will greatly increase visibility and awareness of the campaign. The packages are designed to inspire and empower people to work heart healthy behaviors into their lives, as well as encourage them to become advocates for heart health. They are featured in retail outlets throughout the country, as well as on television and on-line advertising. In addition, for the third consecutive year, Diet Coke is supporting

Heidi Klum, the Diet Coke heart health ambassador for this program, walked in the Red Dress Collection 2008 and 2010 Fashion Shows. On behalf of Diet Coke, she continues to raise awareness through media and community outreach. Diet Coke is also inviting MyCokeRewards (MCR) members to join them in their support of The Heart Truth by donating their MCR points. Diet Coke will match each donation and make a monetary donation to the Foundation for the National Institutes of Health to further efforts of women’s heart health awareness and research. Visit www.DietCoke.com for more information.

To learn more about this visit The National Heart, Lung and Blood Institute

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