Baiting the PR Hook with Academic Researchers

The bag of tricks for promoting various drugs, and medical devices testifies to a ingeniousness on the part of marketing departments. This link provides a template for luring journalists by baiting the hook with prominent academic researchers.

How academic physicians are being used as live bait for journalists by Larry Husten of CardioBrief.Org

” Hi Larry:

More than [VERY BIG NUMBER] Americans suffer from [COMMON DISEASE] and it is one of the few cardiovascular diseases on the rise. A new study, published online today by [FAMOUS JOURNAL], reveals there are gaps in the quality of [COMMON DISEASE] care provided to thousands of patients by cardiologists who don’t always follow guidelines for patient treatment.

As featured in [FAMOUS NEWSPAPER], the [BIG STUDY] is the largest [STUDY OF ITS TYPE] …

Would you be interested in learning more about the existing gaps in [COMMON DISEASE] patient care… Please let me know what you think and I could help arrange the following interviews:….”

more via

How academic physicians are being used as live bait for journalists

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